From pioneering innovation in regenerative skincare to confronting the silence surrounding women’s intimate health, Lana Kerr is building something far greater than a beauty brand. Through CO2Lift®, Going Deep Podcast and her new book HERgevity™ – The Missing Science of Female Longevity: Skin, Sex, & Strength which has become a movement, she is challenging women to rethink aging, reclaim their confidence, and recognize that their most powerful years may still lie ahead.

For decades, women have been told how to look younger, how to age gracefully, and how to accept the inevitable changes that come with time. Entire industries have been built around helping women conceal the evidence of aging, while far less attention has been given to how they actually experience it.

Lana Kerr believes we’ve been having the wrong conversation.

Why are women encouraged to fight the appearance of aging but expected to quietly accept changes that affect their confidence, comfort, intimacy, and quality of life? Why has longevity become such a powerful movement while some of the most personal aspects of women’s health remain difficult to discuss?

And perhaps the most important question of all: What if living longer is only meaningful when women have the opportunity to live those years fully?

These are the questions driving Kerr’s latest chapter, one that extends well beyond the beauty industry where she first established her name.

As the founder and CEO of Lumisque Skincare and creator of CO2Lift®, Kerr has built her career around innovation in skin health and non-invasive carboxytherapy.

Her work has connected beauty, science, and professional aesthetics, introducing new ways of thinking about skin care and regeneration.

But what makes her story particularly compelling isn’t simply what she has built. It’s where she intends to take it.

Today, Kerr is bringing her work into a much broader conversation about women’s longevity, sexual wellness, personal agency, and the right to feel confident at every stage of life. Through HERgevity™, her expanding media presence, and her latest book, she is working to create a cultural shift in how women understand their bodies and their futures.

Her message is both ambitious and deeply personal.

“Women are living longer. HERgevity™ is about making sure those years include comfort, confidence, intimacy and connection.

Sexual wellness is health.”

For Kerr, that belief has become the foundation of a movement.

Her journey began with an interest in how science could transform the way people care for their skin. Through CO2Lift®, she brought topical carboxytherapy into the beauty and professional aesthetics conversation, focusing on the relationship between carbon dioxide, oxygen delivery, and skin health.

Rather than relying solely on traditional beauty messaging centered on correcting imperfections, Kerr saw an opportunity to build a brand around supporting the skin’s natural processes.

As CO2Lift® grew, its applications expanded from facial skincare into professional aesthetic treatments and intimate wellness. That evolution exposed a larger gap in the way women’s health was being discussed.

Women were willing to invest in their appearance, their fitness, and their overall wellness. Yet subjects involving vaginal health, intimate comfort, sexual well-being, and the physical changes associated with menopause were often left out of mainstream conversations.

The disconnect was difficult to ignore.

A woman could comfortably discuss her skincare routine, exercise program, or nutritional supplements, yet feel embarrassed asking questions about changes in her intimate health.

Many women had spent years navigating those experiences without the language, education, or confidence to discuss them openly.

For Kerr, the issue was no longer simply about innovation. It was about changing the conversation itself.

“Aging isn’t the enemy. Degeneration is. When we understand how to stimulate regeneration at the cellular level, we change the narrative around longevity entirely.”

That philosophy now shapes how she approaches the intersection of beauty and wellness.

Aging is a complex biological process, and no single product or treatment can stop it. But Kerr believes women deserve greater access to education, responsible innovation, and conversations that recognize the full scope of their health.

Kerr believes we need a new way to think about aging, one that gives circulation the attention it deserves. Blood flow delivers the oxygen and nutrients tissues need to stay healthy and function well, including the skin and intimate tissue. In her view, changes in circulation deserve attention alongside hormonal changes as women age.

She points to technologies such as topical carboxytherapy as a way to support local circulation and tissue oxygenation. While aging has many causes, Kerr sees this approach as another opportunity to care for tissue health and help women age with greater comfort and confidence.

She is particularly passionate about challenging the assumption that women should simply accept discomfort, declining confidence, or changes in intimate well-being without seeking answers.

The distinction matters. HERgevity™ isn’t about promising perpetual youth or suggesting that every natural change requires intervention. It is about giving women the information and freedom to decide what matters to them, and encouraging them to speak openly about concerns that have historically been dismissed or minimized.

In September 2026, Kerr brought that message to the LIVELONG Women’s Health Summit in New York City, where she joined board-certified dermatologist Dr.

Tess Mauricio for a presentation introducing HERgevity™ as a new framework for women’s longevity.

Their conversation connected skin, sex, and strength, placing intimate health alongside the more familiar pillars of healthy aging, including brain health, hormones, muscles, and metabolism.

The premise was simple: women’s bodies do not function as isolated systems, and conversations about longevity should reflect that reality.

It was also a defining public moment for Kerr’s vision.

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